Odd Rabbit Playis funded by affiliate commission. When a reader follows one of our tracked links to an operator and opens an account, the operator’s marketing programme pays us a one-off fee. That is the entire commercial relationship. It is also the only one — we do not sell advertising, we do not place sponsored content, and we do not run a paid-placement model for the shortlist.
What the affiliate relationship covers
The fee is paid by the operator’s affiliate programme, not by the reader. It does not change the welcome offer, the wagering terms, or anything else about the experience at the operator. The reader signs up on the same terms as somebody who typed the operator’s URL into the address bar.
What the affiliate relationship does not cover
- Placement.The shortlist is set by the editorial rubric on the homepage’s methodology section, not by which operator pays the most. An operator with no affiliate programme can still appear in the shortlist on the strength of the rubric.
- Copy approval.No operator sees the text written about it before publication. We do not run drafts past operator marketing teams and we do not accept “preferred wording” sheets.
- Score weighting. The match-score weights are set per edition by the editor and published on the homepage. They are the same weights for every operator in that edition.
- Removal of negatives. Where an operator has a current UKGC enforcement action or a regulatory note worth flagging, it appears in the write-up regardless of the affiliate relationship.
How affiliate links are marked
Every link to an operator on this site uses rel=“sponsored noopener nofollow”and a tracking parameter in the URL so the operator’s programme can attribute the sign-up. Calls to action are marked “Ad · 18+ · T&Cs apply” in line with the CAP Code rules on gambling advertising. We do not use redirect chains through unrelated domains; the link points straight at the operator’s real site.
If you would rather not be tracked
Typing the operator’s name into your browser and going there directly does the same thing for you as a customer. We earn nothing on that visit, which is fine — the site can absorb readers who prefer to do it that way. The information on the site stands either way.
Reader trust
The reason we keep the wall this strict is mechanical, not noble. A comparison desk that can be bought is worth nothing within a year. If you spot anything on the site that looks like a paid placement dressed up as editorial, write to the editor and it will get rewritten or removed.